Are you communicating your business strategically or unstrategically? Planned or unplanned? Are you working from a well thought out, organized intention or is it more like…a chaotic hot mess of throwing words and opportunities together in an attempt to woo clients (who really just end up feeling confused or worse: don’t hear you at all)?
In other words, is your communication purpose driven?
From blogs to books, newspapers to newsletters, media to social media, emails to everything else, communicate consistently (planning is always in style).
If you had to pick a word right now to describe your business, what would it be?
Feeling stuck, frustrated, and unmotivated?
Getting your name out there is definitely a challenge; your friends and family have liked your social media pages but now what? How do you find new and regular clients?
If you are struggling to get clients in your business it is because you aren’t being heard.
My clients have crafted their businesses with love and care but when it comes to a communications plan (what is that?) their hard work unravels. Messages to clients are scattered, unplanned, and random. Clients feel that, actually, they don’t hear your message at all.
“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
(and if you have a business without enough clients do you still have a business?)
Not the knock-on-a-door-do-you-want-to-use-my-services-type? Sourcing clients without stressing out your inner-introvert starts here. Develop the relationships with your clients and customers through public relations.
No matter what industry you are in, your clients are the cornerstone of your business, don’t let a patchwork communications plan pull the rug from under you.
Get strategic and communicate fine-tuned messages through the right channels so that they actually reach the potential clients you are looking to serve.
It’s the difference between making noise and getting heard so let’s put together a custom- crafted communications strategy for your business.
Drop me a line for a 20 min (free, icky-sales-pitch-free) Skype chat to brainstorm if your current communications are reaching your ideal clients