“I’m trying so hard every day but I’m not getting clients. What am I doing wrong?”
If this sounds like you, then stop doing what you have always done or you will continue to get the same results.
For more than nine years I’ve worked in Public Relations and Communications, worked with market-leader insurance companies, international retailers, and a variety of businesses and NGOs in fields such as lifestyle & leisure, sustainability, and entertainment and there has been one common denominator to each and every one: I started with a Communications Plan.
Most entrepreneurs get started backwards, putting the cart before the horse. As soon as business gets started they jump on Facebook (and ask mom and dad to like their page), or draft a press release for kickstarter funding, join every networking event they can squeeze into their day, or meet anyone and everyone for coffee in a lame attempt to drum up business.
2- Uncover your Ideal Clients: (this is also offered as a stand-alone session, find out more about that here).
But your cart doesn’t steer the horse, the tail doesn’t wag the dog, and you need to put your focus where it counts: on your audience.
Advertising, public relations, sales, marketing, events, sponsorship, and even packaging are all part of one big happy communications family.
And your communications plan is the mighty matriarch of them all (I have no idea why, but Stephanie Forrester of Bold & the Beautiful just popped into my mind. Ha! Yes, a mighty matriarch).
I suggest not outsourcing/working on marketing, social media, networking design or branding until you have completed your sessions & see the changes you want to make. Here are FIVE Reasons Why You Should Have An Intentional Communications Plan before outsourcing.
Clicking the link above will bring you to PayPal + after successful payment is processed you will then be quickly redirected to a calendar booking app to choose the best time for your first one hour session. And whoohoo! You’re in!